Recent Spirits Innovation Articles

Skrewball's PB&J Flavored Whiskey Is the Brand's First Major Flavor Innovation in Eight Years There are flavor launches, and then there are genuine category moments — pivots that say something larger about where an entire segment of the spirits industry is heading. When Skrewball Whiskey annou

Skrewball's PB&J Whiskey Is the Brand's Most Ambitious Move Since 2018 Eight years ago, Steven and Brittany Yeng introduced America to something it didn't know it needed: peanut butter whiskey. The reaction from the spirits industry was somewhere between bewilderment and outright dismissal. Ba